English
Market Research industry Trends CZ 2006/2012
- Combines primary research obtained online and in a phone research, with an analysis of secondary data from the Business Register
- Maps sector market research in recent years, since 2006, with a short run in 2012
- Records the structure and significance of both quantitative and qualitative research methods
- Describes the meaning and structure of outsourcing
- Research made in advertising and media agencies, which was executed both by specialized market research agencies, and Includes estimation the volume of market by advertising and media agencies on their own account
- Provides information on the views on corruption in the market research sector
- Introduces deeper intercompany comparison of individual research agencies using more sophisticated methods of economic analysis
Project parameters
- On line enquiry in nearly 50 market research agencies in the CZ
- On line enquiry in nearly 100 advertising and media agencies
- Primary research combined with secondary research
- Economic analyses satisfying the needs of contracting entities
- Report available in charts and graphs both in Czech, and in English version and on CD
Provides answers to following questions
- Did market research also rise in the period of economic recession?
- What is the share turnover of agencies and their groups on the Czech market?
- What is the opinion of advertising and media agencies on the quality of research work?
- Is there corruption in the sector?
- Do individual agencies show continuous growth or are they a subject to unexpected volatility?
- What is the decision tree in preparing the offer and selecting research methods?
- What is the efficiency of work of individual companies?
We take care about keeping you up-to-date in surveying of the market research sector, and help you in taking your decision on the choice of the optimal research agency.